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The Industry Is Stronger When Nintendo Is Stronger, Says Sony’s Jim Ryan

Past and future?

It’s been quite a hectic 6 months for Nintendo. Coming off the back of the commercial failure of the Wii U, the company has been propelled forward by the incredible success of the Switch, which is selling like hot cakes all over the world.

You might assume that Nintendo’s resurgence would cause rivals like Sony a bit of a headache, but the official line from PlayStation global sales and marketing head Jim Ryan is that it’s good news for the industry.

Speaking to Game Reactor at E3, Ryan stated that he’s glad to see a “strong” Nintendo because that means the industry is stronger as a result:

Jim Ryan: I think in many ways this increased presence in the space is a good thing; it creates conversation, it creates excitement, and certainly having a rejuvenated and energetic Nintendo back, I think it’s a great thing for the industry, because…

Game Reactor: …[it’s] been a couple quiet years…

Jim Ryan: Yeah, it has. I think the industry is better and stronger when Nintendo is strong.

Certainly, out of Nintendo’s two rivals Sony has the least to lose in the battle against the Switch. The company’s PS4 is the best-selling console of this hardware generation and has sold almost twice as many units as the Xbox One. Sony has previously stated that it expects gamers to purchase a PS4 and a Switch – an ironic repeat of the “Wii60” era when the Xbox 360 enjoyed dominance over the PS3.

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