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How Social Media Is Changing the Gaming World – Adweek

Gaming is a $99.6 billion industry, and social media is playing an increasing role in shaping it. According to research from Statista, the social gaming industry in the U.S. is worth $2.15 billion in 2017, while the social gaming industry in Asia is worth $2.5 billion. In fact, research shows that about one-half of social network users play games on social media sites at least occasionally, and 15 percent of the time users spend on …

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Gaming Giant Ubisoft Names UM as Its U.S. Media Agency of Record – Adweek

Entertainment and gaming company Ubisoft has chosen UM as its U.S. media agency of record after a competitive review that started in late 2016. The IPG Mediabrands network’s San Francisco office will handle planning and buying duties for the company, which is best known for the Assassin’s Creed, Far Cry and Just Dance game series. “The impressive and thorough work by UM made it an easy decision to select them as our agency,” read a …

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See Microsoft’s Jaw-Dropping Promo for Its 4K Gaming Console – Adweek

It’s been known cryptically as “Project Scorpio,” like something out of a Bond flick, for the past year. But at last week’s E3 convention in Los Angeles, Microsoft finally dropped the veil from its newest product, officially dubbed Xbox One X, a 4K gaming system that’s being touted as “the most powerful console ever made.” It goes on sale in November, priced at $500, with specs that include a liquid-cooled vapor chamber, six teraflops and …

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Activision Blizzard Plans to Structure Major League Gaming More Like Traditional Sports – Adweek

Pitching itself as the “first global sport,” Activision Blizzard’s Major League Gaming is hoping to making esports more mainstream in a way that’s easier for global brands to grasp. According to Major League Gaming CEO Pete Vlastelica, the company is working on transforming the “organic, bottom-up, untended kind of ecosystem” into something structured more like traditional sports in a way that helps brands and fans know where to pay attention. Vlastelica, a former Fox Sports …

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There Was Also Some Time for Games at Facebook’s F8 – Adweek

Facebook introduced rich gameplay features for its Instant Games cross-platform gaming experience for Messenger and News Feed on both mobile and the web at its F8 developers conference in San Jose, Calif., Tuesday. Engineering manager Calvin Grunewald also announced in a blog post that the social network plans to introduce a new games tab to make game discovery easier for users, adding that Facebook plans to enable developers to use game bots to let players connect to games via …

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